Resources.

Most leaders don’t realize that AI tools now act as reputational gatekeepers. They make recommendations based on trust signals like transparency, accuracy, and consistency. This article explains how AEO works, why it belongs on the CEO’s desk, and five practical steps to strengthen your organization’s digital trust profile.

YouTube Won’t Replace Your Website — But It Might Become Your Strongest Source of New Leads CEOs, the digital landscape is shifting beneath your feet, and faster than you think. Search, once the province of Google and text, is becoming visual, conversational, and algorithmically mediated. AI is summarizing pages before users click them. YouTube is quietly becoming the place where curiosity is piqued and initial decisions begin. Marcus Sheridan, a brilliantly successful entrep

Storytelling Is Everywhere—But It’s Often Misused If you spend any time reading marketing advice, you’ll hear the same refrain: tell...

The Milli Vanilli Effect: Your Biggest Opportunity Yet In 1989, the pop duo Milli Vanilli rocketed to fame—until it was revealed they...

*How weak follow-up and clunky messaging quietly sabotage growth in nonprofits and colleges* It’s one of the great ironies I see as a...

*How narrowing your message and clarifying outcomes can unlock broader success* You’re pushing hard—running campaigns, unveiling new...

Trusted brands win by doing what others won’t: saying more, showing more, and being more human. In this article, we unpack Marcus Sheridan’s trust-driven framework—and how it pairs perfectly with AI Optimization.

Many CEOs assume their message is clear—but it’s often incomplete. If you’re inside the bottle, you can’t read the label. This article reveals the blind spots in your messaging—and how to fix them.

*Why leaders must balance authenticity with scalability in an AI-powered world* In this new AI age, leaders face a subtle but dangerous...

*And why SEO alone is no longer enough for your nonprofit, small business, or college* For years, digital visibility meant one thing:...

Leading a nonprofit organization or church can feel overwhelming. If you're an Executive Director or CEO of a nonprofit or pastor of a...

Most nonprofits and small businesses waste great gobs of money on outsourced marketing campaigns or paid advertisements. What was...

Running a small business can feel overwhelming. If you’re a CEO or business owner, you might be struggling to juggle day-to-day...

We’ve never known a pastor or seminary president who hasn’t had a few sleepless nights wrestling with questions that seem to have no...

As a CEO, you’ve painstakingly built a business or nonprofit of significant value. Yet, you find yourself in a frustrating situation,...

You’re a CEO, and you’ve been told social media marketing is a matter of colossal importance and will boost your KPIs in some shimmering...

We have yet to meet a nonprofit that doesn’t struggle with its marketing and messaging.   Nonprofit leaders are great at identifying...

You’re a nonprofit leader who has poured blood, sweat, and tears into your life’s work. Your organization’s mission is vital, your...

You’re an author who’s worked hard on your book. You wrote it because you have something to say, something valuable that will transform...

In our information-saturated age, the hardest thing for most nonprofits to do is get people’s attention. Your target audience is already...