Resources.

Leadership teams can be extraordinarily busy and still fail to make meaningful progress. The culprit is rarely effort; it’s misalignment baked into the system itself.

Most leaders don’t realize that AI tools now act as reputational gatekeepers. They make recommendations based on trust signals like transparency, accuracy, and consistency. This article explains how AEO works, why it belongs on the CEO’s desk, and five practical steps to strengthen your organization’s digital trust profile.

YouTube Won’t Replace Your Website — But It Might Become Your Strongest Source of New Leads CEOs, the digital landscape is shifting beneath your feet, and faster than you think. Search, once the province of Google and text, is becoming visual, conversational, and algorithmically mediated. AI is summarizing pages before users click them. YouTube is quietly becoming the place where curiosity is piqued and initial decisions begin. Marcus Sheridan, a brilliantly successful entrep

Storytelling Is Everywhere—But It’s Often Misused If you spend any time reading marketing advice, you’ll hear the same refrain: tell...

Plus 3 Simple Steps to Start Using It in Your Next Pitch or Email Inbox overload is the villain of modern leadership. Your customers,...

AI is everywhere. It has flooded the zone. “Thought leaders” are riffing about it on LinkedIn. Your staff is using it to draft meeting...

*Why Leaders Need Fewer Bad Meetings and More of the Right Ones * Ask any CEO what they dread most in a week, and somewhere near the top...

The Milli Vanilli Effect: Your Biggest Opportunity Yet In 1989, the pop duo Milli Vanilli rocketed to fame—until it was revealed they...

“ You do not rise to the level of your goals. You fall to the level of your systems .”—James Clear That quote has stayed with me for...

The graveyard of failed initiatives is full of “great ideas” that nobody wanted. As a CEO, president, or executive director, you know the...

*How weak follow-up and clunky messaging quietly sabotage growth in nonprofits and colleges* It’s one of the great ironies I see as a...

*How narrowing your message and clarifying outcomes can unlock broader success* You’re pushing hard—running campaigns, unveiling new...

Many CEOs feel stuck—or unsure how to sustain momentum. This article compares Traction and Small Business Flight Plan, helping you choose the right framework to clarify your message, align your team, and unlock healthy growth.

Trusted brands win by doing what others won’t: saying more, showing more, and being more human. In this article, we unpack Marcus Sheridan’s trust-driven framework—and how it pairs perfectly with AI Optimization.

Many CEOs assume their message is clear—but it’s often incomplete. If you’re inside the bottle, you can’t read the label. This article reveals the blind spots in your messaging—and how to fix them.

The era of AI isn't just about tools. It's about culture. Here's how wise leaders shape it. If you’re a CEO, you’ve likely begun...

*Five ways leaders can embrace AI without handing over the reins—or losing their minds* If you’re a CEO, you’ve likely had this thought...

*Why leaders must balance authenticity with scalability in an AI-powered world* In this new AI age, leaders face a subtle but dangerous...

*And why SEO alone is no longer enough for your nonprofit, small business, or college* For years, digital visibility meant one thing:...

The ancient Greek philosopher Zeno proposed a paradox: before reaching any destination, you must first travel half the distance, then...

Leading a nonprofit organization or church can feel overwhelming. If you're an Executive Director or CEO of a nonprofit or pastor of a...

Most nonprofits and small businesses waste great gobs of money on outsourced marketing campaigns or paid advertisements. What was...

Running a small business can feel overwhelming. If you’re a CEO or business owner, you might be struggling to juggle day-to-day...

We’ve never known a pastor or seminary president who hasn’t had a few sleepless nights wrestling with questions that seem to have no...