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Resources.
Bite-Sized Articles to Help Move Your Organization to the Next Level


The New Front Door: Why YouTube Is Becoming the Gateway to Your Brand
YouTube Won’t Replace Your Website — But It Might Become Your Strongest Source of New Leads CEOs, the digital landscape is shifting beneath your feet, and faster than you think. Search, once the province of Google and text, is becoming visual, conversational, and algorithmically mediated. AI is summarizing pages before users click them. YouTube is quietly becoming the place where curiosity is piqued and initial decisions begin. Marcus Sheridan, a brilliantly successful entrep
Oct 19


The 5-Part Sales Formula That Works
Plus 3 Simple Steps to Start Using It in Your Next Pitch or Email Inbox overload is the villain of modern leadership. Your customers,...
Aug 23


AI’s First Draft Is Terrible. These 3 Plays Fix It.
AI is everywhere. It has flooded the zone. “Thought leaders” are riffing about it on LinkedIn. Your staff is using it to draft meeting...
Aug 23


The Five Meetings Every Leader Needs to Unlock Productivity and Alignment
*Why Leaders Need Fewer Bad Meetings and More of the Right Ones * Ask any CEO what they dread most in a week, and somewhere near the top...
Aug 17


Fix the Funnel, Boost Your Revenue & Reach
*How weak follow-up and clunky messaging quietly sabotage growth in nonprofits and colleges* It’s one of the great ironies I see as a...
Jul 12
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