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Resources.
Bite-Sized Articles to Help Move Your Organization to the Next Level
The New Front Door: Why YouTube Is Becoming the Gateway to Your Brand
YouTube Won’t Replace Your Website — But It Might Become Your Strongest Source of New Leads CEOs, the digital landscape is shifting beneath your feet, and faster than you think. Search, once the province of Google and text, is becoming visual, conversational, and algorithmically mediated. AI is summarizing pages before users click them. YouTube is quietly becoming the place where curiosity is piqued and initial decisions begin. Marcus Sheridan, a brilliantly successful entrep
Oct 19
AI’s First Draft Is Terrible. These 3 Plays Fix It.
AI is everywhere. It has flooded the zone. “Thought leaders” are riffing about it on LinkedIn. Your staff is using it to draft meeting...
Aug 23
AI Will Flood the Zone. Authentic Leaders Will Win.
The Milli Vanilli Effect: Your Biggest Opportunity Yet In 1989, the pop duo Milli Vanilli rocketed to fame—until it was revealed they...
Aug 2
How to Use AI to Vet Your Next Product Idea—Before You Waste Time or Money
The graveyard of failed initiatives is full of “great ideas” that nobody wanted. As a CEO, president, or executive director, you know the...
Jul 21
5 Ways CEOs Can Set a Healthy AI Culture Inside Their Organization
The era of AI isn't just about tools. It's about culture. Here's how wise leaders shape it. If you’re a CEO, you’ve likely begun...
May 31
How to Use AI as a Strategic Partner in CEO Decision-Making
*Five ways leaders can embrace AI without handing over the reins—or losing their minds* If you’re a CEO, you’ve likely had this thought...
May 26
Why AI Optimization (AIO) Is the Future of Digital Visibility
*And why SEO alone is no longer enough for your nonprofit, small business, or college* For years, digital visibility meant one thing:...
May 15
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