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Resources.
Bite-Sized Articles to Help Move Your Organization to the Next Level


Traction vs. Small Business Flight Plan: Which Framework Is Right for You?
Many CEOs feel stuck—or unsure how to sustain momentum. This article compares Traction and Small Business Flight Plan, helping you choose the right framework to clarify your message, align your team, and unlock healthy growth.
3 days ago


How to Use AI as a Strategic Partner in CEO Decision-Making
*Five ways leaders can embrace AI without handing over the reins—or losing their minds* If you’re a CEO, you’ve likely had this thought...
May 26


How to Use AI Without Losing Your Voice
*Why leaders must balance authenticity with scalability in an AI-powered world* In this new AI age, leaders face a subtle but dangerous...
May 20


Why AI Optimization (AIO) Is the Future of Digital Visibility
*And why SEO alone is no longer enough for your nonprofit, small business, or college* For years, digital visibility meant one thing:...
May 15


Transform Your Nonprofit or Church with the Small Business Flight Plan
Leading a nonprofit organization or church can feel overwhelming. If you're an Executive Director or CEO of a nonprofit or pastor of a...
Jan 11


Building a StoryBrand 2.0: A Game-Changer for Nonprofits and Small Businesses
Most nonprofits and small businesses waste great gobs of money on outsourced marketing campaigns or paid advertisements. What was...
Jan 11


Unreasonable Hospitality: The Secret Advantage for Church and Seminary Growth
We’ve never known a pastor or seminary president who hasn’t had a few sleepless nights wrestling with questions that seem to have no...
Jan 8


CEOs: Is a Fractional CCO the Low-Cost, High-Yield Investment You Need?
Introduction  Whether you are a small business or nonprofit, there’s no debate: Effective communication—both internal and external—is...
Sep 3, 2024


CEO of a Small Business or Nonprofit? 10 Reasons to Hire a Consultant
As CEO of a small or medium-sized business, the pressures you face can be intense. You’re the final decision-maker in matters of...
Aug 25, 2024


Nonprofits, Create a Lead Generator that Quickly Accelerates Your Growth
If you want to move your nonprofit organization to center stage—building your subscription list and expanding your donor base—you need to...
Mar 9, 2024


How a Small Marketing Budget Can Deliver Prodigious Results
Many organizations waste money on marketing campaigns that don’t deliver. What was intended as a wise investment turned out to be a...
Sep 18, 2023


Why Nonprofits Should Hone Their Vision and Mission Statements to Perfection
The number one job of a nonprofit leader is to wake up every morning, point to the horizon, and let everybody on the team know where...
Sep 9, 2023
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