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Resources.
Bite-Sized Articles to Help Move Your Organization to the Next Level


The 5-Part Sales Formula That Works
*Plus 3 simple steps to start using it in your next pitch or email* Inbox overload is the villain of modern leadership. Your customers,...
22 hours ago


AI Will Flood the Zone. Authentic Leaders Will Win.
The Milli Vanilli Effect: Your Biggest Opportunity Yet In 1989, the pop duo Milli Vanilli rocketed to fame—until it was revealed they...
Aug 2


Fix the Funnel, Boost Your Revenue & Reach
*How weak follow-up and clunky messaging quietly sabotage growth in nonprofits and colleges* It’s one of the great ironies I see as a...
Jul 12


Transform Your Nonprofit or Church with the Small Business Flight Plan
Leading a nonprofit organization or church can feel overwhelming. If you're an Executive Director or CEO of a nonprofit or pastor of a...
Jan 11


Building a StoryBrand 2.0: A Game-Changer for Nonprofits and Small Businesses
Most nonprofits and small businesses waste great gobs of money on outsourced marketing campaigns or paid advertisements. What was...
Jan 11


Grow Your Small Business with the Small Business Flight Plan
Running a small business can feel overwhelming. If you’re a CEO or business owner, you might be struggling to juggle day-to-day...
Jan 9


CEOs, Here’s How to Clarify Your Company’s Core Message So People Will Listen
As a CEO, you’ve painstakingly built a business or nonprofit of significant value. Yet, you find yourself in a frustrating situation,...
Jun 7, 2024


CEOs, 7 Steps to Boost Revenue through Social Media
You’re a CEO, and you’ve been told social media marketing is a matter of colossal importance and will boost your KPIs in some shimmering...
May 26, 2024


Nonprofits, Here’s How to Persuade Two Audiences—Donors and Program Participants—with One Website
We have yet to meet a nonprofit that doesn’t struggle with its marketing and messaging.  Nonprofit leaders are great at identifying...
Apr 20, 2024


How to Promote Your Book: 12 Proven Tips to Boost Sales & Publicity
You’re an author who’s worked hard on your book. You wrote it because you have something to say, something valuable that will transform...
Mar 18, 2024
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