Resources.

YouTube Won’t Replace Your Website — But It Might Become Your Strongest Source of New Leads CEOs, the digital landscape is shifting beneath your feet, and faster than you think. Search, once the province of Google and text, is becoming visual, conversational, and algorithmically mediated. AI is summarizing pages before users click them. YouTube is quietly becoming the place where curiosity is piqued and initial decisions begin. Marcus Sheridan, a brilliantly successful entrep

Storytelling Is Everywhere—But It’s Often Misused If you spend any time reading marketing advice, you’ll hear the same refrain: tell...

“ You do not rise to the level of your goals. You fall to the level of your systems .”—James Clear That quote has stayed with me for...

Many CEOs assume their message is clear—but it’s often incomplete. If you’re inside the bottle, you can’t read the label. This article reveals the blind spots in your messaging—and how to fix them.